The NAMM Show
The Global Crossroads of Music Products, Sound Technology & Event Production
The Story of The NAMM Show
Organized by the National Association of Music Merchants, The NAMM Show is the world’s premier global gathering for music technology, pro-audio gear, lighting, live stage equipment, and musical instruments. Drawing over 75,000 attendees from 120+ nations to the Anaheim Convention Center, it unites rock icons, recording engineers, acoustic instrument artisans, and commercial sound installation leaders.
What It Feels Like on the Ground
Incomparably musical, electric, and inspiring. Melodies resonate from master-crafted acoustic guitars and handcrafted cymbals while colossal concert line-arrays blast pristine audio in pro-sound demo arenas. Impromptu jam sessions break out spontaneously in the aisles between legendary touring musicians and visiting international dealers.
Signature Elements of The NAMM Show
Pro Audio & Live Sound Showcase
State-of-the-art mixing consoles, studio recording hardware, micro-loudspeaker arrays, and digital audio workstations.
Boutique Guitar & Artisan Showcase
Exquisite hand-carved guitars, boutique vacuum-tube amplifiers, and custom percussion instruments from master luthiers.
Grand Plaza Live Outdoor Concerts
Legendary evening concerts on the Yamaha Grand Plaza Stage featuring Grammy-winning artists and all-star musical ensembles.
TEC Awards (Technical Excellence & Creativity)
The annual industry gala celebrating technical innovation in recording products, studio architecture, and audio engineering.
Why Industry Leaders Attend
The essential commercial showcase for manufacturers, distributors, and exporters of acoustic instruments, audio electronics, lighting, stage trusses, and live event technologies.
On-Site Logistics & Travel Intelligence
Evening concerts and badge pickups cause severe congestion around Harbor Boulevard. Private chauffeur staging at designated hotel access points ensures smooth transit.
Attending with a Corporate Delegation?
ELMIA coordinates pre-contracted hotel blocks, continuous black car standby, and executive accreditation for groups visiting Los Angeles.
Inquire for Delegation ItineraryHow ELMIA Supports Attending Delegations
When senior executives, VIP clients, or international trade missions attend The NAMM Show, ELMIA operates as a quiet, white-glove extension of your team.
Member & International Buyer Credentials
NAMM badge collection, TEC Awards gala tickets, and private dealer showroom access.
- Direct badge delivery to guest hotel rooms
- TEC Awards black-tie dinner allocations
- Bilingual hostesses for booth and demo room support
Anaheim Luxury Hotel Blocks
Pre-reserved room blocks at properties directly adjacent to Anaheim Convention Center.
- Blocks at Anaheim Marriott, Hilton Anaheim & Westin Anaheim Resort
- Sound-insulated meeting suites for private instrument demos
- Consolidated master billing and reporting
Executive Ground Fleet & Shuttles
Cadillac Escalade ESVs and executive Sprinters serving airports and convention halls.
- Curbside pickups at John Wayne (SNA), LAX, and Long Beach (LGB)
- Scheduled hotel-to-exhibit private executive shuttles
- Private flightline pickups at Signature Flight Support
VIP Artist Dinners & Private Lounges
Private dining room buyouts and post-show VIP hospitality lounges.
- Private rooms at The Ranch Restaurant, Fleming's & Roy's
- Private VIP cocktail lounges following Grand Plaza concerts
- 24/7 dedicated dispatch team on site
Disclaimer: ELMIA DMC is an independent destination management and executive ground logistics company. ELMIA is not the official organizer or ticket agent of The NAMM Show. All trademarks, registered logos, and event titles belong solely to their respective owners.
Planning to AttendThe NAMM Show
Connect with our Los Angeles operations desk for a tailored corporate schedule, hotel allocations, and executive fleet manifest.